The best contemporary Dutch design highlights and values expression, simplicity, economy, and social and environmental responsibility. The design collective Droog has identified, developed and championed these values like none other, and in doing so has led one of the most significant design movements of the last thirty years. Droog (Dutch for “dry”) was founded in 1993 by design historian Renny Ramakers and designer and educator Gijs Bakker. Droog is not a formal design group, nor is it a style. It is an entity that identifies new designs of a certain design mentality and then produces, distributes and promotes these designs under the Droog name.
The Kingdom of the Netherlands
Image: Tejo Remy, Droog Design, You Can’t Lay Down Your Memories Chest of Drawers, ca. 2000, various woods, metal, styrofoam, paint, plastic, hemp, steel, Museum Purchase: Lawrence Archer Wachs Trust, 2010.26
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